ADVERTISE
ADVERTISING RATESTHE HERALD – Black & White PRINT Display Ads (ONLINE Ads HERE)

We also have specials throughout the year for color and black and white. Contact our office

for more information. (575) 894.2143.

DEADLINE for all advertising:  Monday at 2:00 p.m.
Advertising by the page: updated 07/2014 1 column 1.5″
(weekly prices includes tax) 2 columns 3.3″
3 columns 4.75″
Full Page 588.24 4 columns 6.6″
3/4 Page 459.12 5 columns 8.2″
1/2 Page 294.12 6 columns 10″
1/4 Page 147.57
1/8 Page 73.79
Page Width = 6 columns
Price per column inch (pci): $3.80 Page Length = 21″
Tax Rate 7/1/15: 8.5%
Advertising Column x Inch (Weekly prices incl. tax)
1×2 8.20 2×2 16.40 3×2 24.60 4×4 65.59
1×3 12.30 2×3 24.60 3×3 36.89 4×5 81.99
1×4 16.40 2×4 32.79 3×4 49.19 4×6 98.38
1×5 20.50 2×5 40.99 3×5 61.49 4×7 114.78
1×6 24.60 2×6 49.19 3×6 73.79 4×8 131.18
1×7 28.69 2×7 57.39 3×7 86.08 4×9 147.57
1×8 32.79 2×8 65.59 3×8 98.38   4×10 163.97
1×9 36.89 2×9 73.79 3×9 110.68   4×11 180.37
  1×10 40.99   2×10 81.99   3×10 122.98   4×12 196.76
Please call for color rates and ads running 3+ times.
INSERTS:  $279.52 ($65/1000 – Required 4000)
Weekly Circulation = 4000
Rev. 7/14
CHAPARRAL GUIDE ADVERTISING PRICES
Deadline is the 2nd Friday of each month for insertion in following month’s Chaparral Guide.
1×2 10.79 3×2 32.36
1×3 16.18 3×3 48.54
1×4 21.58 3×4 64.73
1×5 26.97 3×5 80.91
1×6 32.36 3×6 97.09
1×7 37.76 3×7 113.27
1×8 43.15 3×8 129.45
1×9 48.54 3×9 145.63
1×10 53.94 3×10 161.81
1×11 59.33 3×11 177.99
1×12 64.73 3×12 194.18
1×13 70.12 3×13 (Full Page) 210.36
2×2 21.58 Color Full Page 318.02
2×3 32.36
2×4 43.15 Color 1/2 Page 215.74
2×5 53.94
2×6 64.73 Color=cost of ad+ 107.87
2×7 75.51
2×8 86.30 Ad Sizes = Column(s) x Inches
2×9 97.09
2×10 (1/2 Page) 107.87 1 Column = 3 1/4″
2×11 118.66 2 Column = 6 1/2″
2×12 129.45 3 Column = 10″
2×13 140.24 Page Length = 13″
pci (eff. 2/1/08) $5.00
Tax (eff. 1/1/12) 7.875%
Advertisers:  Pay in advance for a year’s worth of ads in
either one of the following categories in the Chaparral Guide,
and we will give you a month free!
Business Card Bulletin Board Advertisers
11.60 x  12 = 139.20 – Get one month free
Restaurant Guide Advertisers
$15.05 x 12 = 180.60 – Get one month free
Rev 7/14

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